The office of Texas State Attorney General Ken Paxton has requested that Pfizer and several other companies turn over advertising data tied to the social media giant Meta. The lawsuit was filed after consumer data privacy concerns were raised by the state in its latest legal battle with Meta, according to a report by Law360. The Texas Attorney General claims that millions of Texas residents have had their private biometric data misappropriated over the past ten years. The order requires the vaccine maker to share any records it holds regarding Meta's use of facial recognition technology over claims that the company was collecting biometric data from Facebook users without their consent. This decree over Pfizer's records follows a February 2022 filing against Meta by the Texas Attorney General that claimed "Facebook knowingly captured biometric information for its own commercial benefit" in order to "train and improve" its in-house facial recognition technology powered by AI.

Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. It has been a challenging week for OpenAI, as calls for generative AI regulation grow louder: Today, Italy's data protection agency said it was blocking access OpenAI's popular ChatGPT chatbot and had opened a probe due to concerns about a suspected data collection breach. The agency said the restriction was temporary, until OpenAI abides by the EU's General Data Protection Regulation (GDPR) laws. A translation of the announcement said that "a data breach affecting ChatGPT users' conversations and information on payments by subscribers to the service had been reported on 20 March." It added that "no information is provided to users and data subjects whose data are collected by Open AI; more importantly, there appears to be no legal basis underpinning the massive collection and processing of personal data in order to'train' the algorithms on which the platform relies."

The Italian government's privacy watchdog has temporarily blocked the artificial intelligence (AI) software ChatGPT over data privacy concerns. The announcement on Friday made Italy the first Western country to take such action against the popular AI chatbot. The Italian Data Protection Authority described its action as provisional "until ChatGPT respects privacy". Its measure involves temporarily limiting the company from holding Italian users' data. The watchdog said ChatGPT developer OpenAI had no legal basis to justify "the mass collection and storage of personal data for the purpose of'training' the algorithms underlying the operation of the platform".

MARKETING isn't what it used to be with technology as an option in the toolbox. Conventional approaches that worked just a few years back are largely ineffective now. As the use of artificial intelligence (AI) in marketing rises, so do data privacy concerns. Despite that, AI may be exactly what will overcome data privacy concerns in marketing for businesses. What needs to be clear is that it's not AI that's driving most digital marketing campaigns right now. Instead, today's marketing efforts are based on algorithms.